Starts: 10:00 am | Ends: 10:40 am
Amazing things happen when we help our clients understand the difference between buying ads to raise awareness and using alternative methods to drive demand. In fact, we can sell bigger packages and bundle multiple products to create more successful campaigns by helping our prospects re-think their entire approach. In this session, Davis will challenge you to use a series of online tools to drive demand.
9:00 am – 10:20 am TEACH: Awareness Vs. Demand – Finding Nemo
10:20 am – 10:40 am TRY: Drive Demand Exercise – Using Google Insights & SpyFu