Starts: 11:40 am | Ends: 12:20 pm
Instead of selling views and impressions, building relationships with a valuable audience overtime can lead to longer-term client relationships that generate much bigger sales. Instead of selling branded content Andrew will show you how to create content brands that cut through information overload.
11:40 am – 12:00 pm TEACH: Combat Information Overload – Creating a content Brand
12:00 pm – 12:20 pm TRY: Create your own content sub-brand