Starts: 11:00 am | Ends: 11:40 am
Instead of being everything to everyone in the market we serve, drilling down into the most important audience for the prospect your pitching can exponentially increase your revenue. In this session, Andrew will help you apply a simple concept to your pitching process: divide and sub-divide your audience until you find the most valuable target market.
11:00 am – 11:20 am TEACH: Fractal Marketing – Dividing and Sub-dividing Your Audience
11:20 am – 11:40 am TRY: Building Your Own Fractal Tree