Starts: 1:40 pm | Ends: 2:20 pm
Working with your editorial team in a productive way can create explosive new revenue opportunities. Unfortunately, many editorial teams (and even publishers) have trouble navigating the traditional separation between editorial and sales. In this session, Andrew will show you how to have productive, innovative creative sessions with your editorial team that allows them to stay in control while you sell innovative new products.
1:40 pm – 2:00 pm TEACH: The separation of Church & State
2:00 pm – 2:20 pm TRY: Legs – How to work with your editorial team to build programs that drive demand