Starts: 9:00 am | Ends: 9:40 am
Marketing has evolved and if we’re going to sell more, more often, we must keep pace with the issues, concerns, goals, and objectives of the modern marketer. In this Reboot kick-off session, we’ll dive deep into the evolution of your clients’ marketing mindset. You’ll learn how to quickly identify what kind of marketer you’re selling to, and how to answer their biggest concerns. You’ll be challenged to use a series of freely available online tools to target and expand the budget available to you by dissecting your prospect’s CMO Pizza.
9:00 am – 9:20 am TEACH: What is CMO Pizza?
9:20 am – 9:40 am TRY: Target CMO Pizza